New Mexico Route 66 Alliance

Welcome to the New Mexico Route 66 Alliance!

We are dedicated to celebrating the rich heritage of Route 66 and the communities along its 535-mile stretch through New Mexico. As we prepare for the Centennial and beyond, our mission is to promote awareness, inspire preservation efforts, and support projects that honor the iconic sites and stories that make Route 66 a national treasure. Join us in celebrating the legacy of the Mother Road and preserving its historic assets for generations to come.

Listen to Nat King Cole’s Route 66….

Here’s what’s happening!

New Mexico Route 66 Centennial Special Notices

August 22nd: Route 66 Centennial Speakers Event. Choose from twelve different historical topics at locations across Albuquerque. Click on image above for more info.

New Mexico Route 66 Centennial Book

Newly released 96 page New Mexico Route 66 Centennial Book. Available on Amazon. Click on image above for more info.

New Mexico Route 66 Alliance Odeon Theatre Preservation Project Completed June 2026

Volunteers from the New Mexico Route 66 Alliance have completed the restoration of the neon sign on the Odeon Theatre funded through a grant from the National Trust for Historic Preservation. After completing the Odeon, the Preservation Team spent an extra day to restore the neon border around the Safari Motel sign. The award winning New Mexico Route 66 Alliance Preservation Team works with small business owners and funding agencies to revitalize Route 66 landmarks.

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Albuquerque Tramway Street Cars and Cable Cars August 15th Free Event!

Click on image for more info.

For a Calendar of Centennial Events Read more

3-5 Tucumcari Author Emily Priddy Releases Free E-Book

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11-26: National Trust for Historic Preservation Awards Grants for Neon Preservation. A grant was awarded to the New Mexico Route 66 Alliance to restore the historic neon sign at Tucumcari’s Odeon Theatre. Alliance President Vickie Ashcraft was awarded a Legacy Property grant for a neon project at the Enchanted Trails RV Park and Trading Post in Albuquerque.

12-16 R.I.P. Larry Plath

New Mexico Route 66 Vice-President Larry Plath passed away on 12-16, a victim of lung cancer. Larry was a 3rd generation sign man and an expert on neon signs. Larry was a Route 66 enthusiast who had a passion for historic roadside neon signs and volunteered his time to work side-by-side with Route 66 preservationists restoring classic signs.

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9-6: Remembering Bozo Cordova

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535 miles of Route 66 runs through New Mexico!

As you cover all 535 miles, you experience a broad view of of the wild west and different cultures and communities along the way. Dine on local specialties, attend a live performance of music, dance or theatre, shop vintage treasures or locally created art and merchandise. Route 66 is a veritable feast waiting for you. The centennial year will feature special events, exhibitions, and festivals. Visit our website throughout the year as we continue to add features, news, and special announcements.

Click here to preview New Mexico’s Route 66 Centennial….

Traveling the whole enchilada?

Connect with other Route 66 organizations. We  have loads of information to share with you. Whether you’re planning a  quick trip or a longer, more leisurely journey, we suggest you build in a little time to visit with the locals and get to know the real Route 66. 

Check out our sister organizations to optimize your travel plans. We support each other and the greater goal of celebrating Route 66 from Illinois, Missouri, Kansas, Oklahoma, Texas, Arizona, and California.

There are also International Associations if you’d like to explore their sites and find an opportunity to meet up:

We Need Your Support

BECOME A SUPPORTING MEMBER

We are an all volunteer group and new members are always welcome. Help us honor the legacy of this legendary highway and make a real difference in the communities along it’s path. For only $66, individuals, businesses, and community organizations can join our Route 66 Heritage Program. Your support will impact preservation projects and enhance the Route 66 experience for future generations.